Founded by Farmers
Borrowing from the founders’ Dutch heritage and extensive commercial growing expertise, we have systematically developed and/or acquired a portfolio of proprietary automated growing systems and supporting infrastructure designed to support large scale commercial growers in fresh produce and livestock feed markets.
Our HydroGreen System technology for growing nutritious livestock feed was initially developed by Dihl Grohs for his ranches in South Dakota, Utah and Missouri. Dihl was first inspired to develop the concept of a low-maintenance feed growing system during his time spent raising cattle in Idaho. Limited precipitation in that area made supplying feed for cattle a challenge, exacerbated by competition from other dairies for quality feeds. With the HydroGreen System, Dihl achieved his goal of creating a straightforward, sustainable land substitute for producing feed in a manner that preserves farm profitability.
Our Leadership Team
At the intersection of experience in engineering, cultivation, manufacturing and global entrepreneurship, our management team has been assembled to drive growth at an international level.
Chief Executive Officer
A seasoned CEO, Dave Dinesen founded his first venture, BackCheck, in 1997 and took it from a start-up to the largest background screening company in Canada and a leader in the UK. With over 500 employees in three countries, BackCheck served over 15,000 corporate customers and screened millions of people in Canada and the UK. A successful sale and merger with a larger US competitor, Sterling Infosystems, was completed in 2012. The merged business became Sterling BackCheck and Dave joined the New York executive committee and led the global business units for Canada, the UK, and Philippines. SterlingBackCheck was acquired by Goldman Sachs in 2015 and Dave left the organization and founded WideOcean Strategies Ltd., a boutique venture capital and consulting firm. In late 2015, Dave was tapped to lead the CubicFarm Systems team as CEO and bring this revolutionary technology to market globally. CubicFarms is quickly becoming a global leader in the controlled-environment-agricultural vertical farming space. Dave also serves on several for profit and non-profit boards.
President & Chief Operating Officer
Rodrigo is a senior executive with over 20 years of international managerial experience within global best-in-class technical services providers, focused on financial and operational management, strategic growth planning and execution, engineering, project management and operational efficiency. Previously, he held several leadership roles in growth-oriented companies, such as Dow Agrosciences, SGS and Commercial Testing & Engineering, with operations in Europe, Africa, and the Americas. He co-founded and operated the cultivation of hydroponic lettuce at the beginning of his professional career. Most recently, he served as Chief Operating Officer at Sacré-Davey Engineering, where he doubled the size of the company through strategic business and corporate development as well as geographical expansion across North America. He coordinated the implementation of business systems and processes to support the company’s growth objectives. Rodrigo has a bachelor’s degree in Agriculture Engineering from the Federal University of Lavras, Brazil, and an MBA from Lake Forest Graduate School of Management from Chicago, US.
Chief Product Officer
Leo is credited for developing CubicFarms’ technology for growing fresh produce along with his father Jack Benne, who is founder of Bevo Farms – one of North America’s largest plant propagation businesses. He gained advanced knowledge of modern horticultural methods in the Netherlands and subsequently through his involvement in Bevo Farms for almost 30 years. He has been a key figure in CubicFarms due to his extensive experience in the application of computer technology to the production of healthy, high-yield plants. Leo is responsible for the R&D of machines and produce as CubicFarms’ Chief Product Officer.
Chief Customer Officer
Jo-Ann joined CubicFarms in 2016 as one of its earliest employees, and helped build the company from the ground up, with oversight across multiple departments including farming operations, R&D and machine installation. As Chief Customer Officer, she is responsible for overall customer experience, encompassing account management and customer support. She also oversees the Company’s subscription program, which includes software updates, new crop growing protocols, optimization data, training and grower support, as well as the consumables program, which includes the supply of seeds, nutrients, substrates, and packaging to customers. Jo-Ann is one of the few people in North America to have opened and operated a vertical farming operation on a commercial scale. She holds a bachelor’s degree in nursing with distinction and an MBA from the University of Calgary.
Chief Financial Officer
Tim has over 25 years of finance experience as a director and officer of public and private technology, natural resources, health and biosciences companies. He has held senior executive positions within the investment banking and venture capital industries, as well as progressively senior executive officer positions within growing businesses, including ModoHR Technologies, Upstream Biosciences and Ronin8 Technologies. He has also successfully worked as a consultant in a variety of industries including biotechnology, SaaS, software, hospitality, manufacturing, mining, oil and gas, and real estate development. Tim has served on the board of numerous companies listed on the TSX Venture Exchange. He currently holds directorships in TSXV-listed Deep-South Resources and Tri Capital Opportunities. Tim holds a Bachelor of Science degree in Microbiology from McMaster University and a Master of Business Administration degree specializing in Finance from the University of British Columbia. He is also a designated Chartered Professional Accountant and Certified Management Accountant.
Vice President, Marketing & Communications
Sandy has revitalized marketing and communications programs for companies of all sizes for over 20 years, including some of Canada’s most beloved brands such as Molson Canada, Appleton Estate, BC Lottery Corp, the University of British Columbia, and St. John Ambulance. Her marketing and communications expertise includes differentiation strategy, brand development, customer experience, business development and digital content marketing. She previously held executive and senior marketing leadership positions in a wide range of industries including advertising, consumer goods, heavy equipment, and non-profit. Sandy is the author of two books and the founder of three successful companies. As the CEO of NEXT Marketing Agency, she set a new standard for B2C and B2B innovative marketing, growing the agency into one of British Columbia’s Top 100 Fastest Growing Companies.
Senior Vice President of Global Sales
Dan has spent more than 20 years forging a successful, proven track record for building commercial brands with some of the largest heavy agricultural equipment manufacturers in the world. He has been responsible for establishing and growing independent dealer-partner channel relationships for multi-national organizations, including John Deere, JCB and Stanley Infrastructure, while mentoring, developing and advancing the teams that work with him. Dan holds a Bachelor of Business Administration in Political Science and Business Communications from the University of Kansas, and a Masters of Business Administration from the University of Georgia’s Terry School of Business.
Board of Directors
Jeff Booth, Chairman
Jeff has more than 25 years of experience as an entrepreneur, responsible for growing innovative online marketplace BuildDirect.com to over $120 million in annual revenues. He is a recognized thought leader on entrepreneurship, technology and e-commerce, featured in major publications such as Forbes, TechCrunch, Fast Company, Entrepreneur, Bloomberg and The Wall Street Journal. In 2016, Goldman Sachs named him among its 100 Most Intriguing Entrepreneurs. He is a Founding Partner of OtioLabs, Co-Founder of addyinvest.com and NocNoc, and serves on the boards of Terramera, SPUD.ca, LlamaZOO, Synthiam and the Richmond Hospital Foundation.
John de Jonge
In 1995, John purchased Artex Barn Solutions and grew it into a global provider of cattle handling equipment, ventilation and cow cooling. He has deep expertise in establishing and scaling up multiple manufacturing facilities in China and North America. As Chief Design & Installation Officer at CubicFarms, John is responsible for leading the engineering and installation team.
Dave is an expert in global operations management and corporate client acquisition. He leads growth at CubicFarms since inception, raising over $18MM in capital. He is the former CEO of BackCheck, where he advanced the company from a small business to an industry-leading company operating on three continents with over 500 employees.
Leo currently serves as CubicFarms’ Chief Product Officer, overseeing the R&D of machines and produce. He gained advanced knowledge of modern horticultural methods in the Netherlands, and has been instrumental in the development of the CubicFarms technology. Formerly the head of Bevo, Leo grew Bevo to become the leading plant propagator in North America.
Michael is the Principal at McCarthy Pacific Group, consulting and advising on strategic business development, enhancing business-to-business marketing and enabling a culture of high performance. He has extensive leadership experience in the technology sector with companies such as Telus, IBM and Silicon Graphics, where he aggressively grew the business while developing future leaders.
Chris currently serves as strategic advisor at leading ag-tech investor Ospraie Ag Science, a CubicFarms shareholder. He has a special focus on manufacturing best practices in the controlled-environment agriculture (CEA) space. He currently serves on the boards of SEACOR Holdings and Freight Farms, and previously served on multiple boards of technology companies in the oil and gas industry.
Daniel is the first certified director in British Columbia (ICD.D) and one of the first in Canada. He is a member of the Law Society of BC and the Certified Professional Accountants of Ontario. He holds MBAs from University of Toronto and St Gallen, Switzerland. He is well versed in public markets, having created a capital pool company on the TSX Venture Exchange.