As the CEO of a mission-driven company, Dave Dinesen shares one thing has become clear as we head into 2022: It’s time for leaders at all levels to adopt a Gen Z mindset.
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As the CEO of a mission-driven company, Dave Dinesen shares one thing has become clear as we head into 2022: It’s time for leaders at all levels to adopt a Gen Z mindset.
“Our family is dedicated to protecting the prairie. We strive to work smarter on our ranch by applying our business and consulting expertise and focusing on ranch innovation and sustainability. With climate change, technology advances and decreasing natural resources, we know we must operate our ranch differently. With the HydroGreen system, we can now produce better, faster, and stronger for ourselves and the planet.”
HYGROGREEN FARMER PARTNER
“My family is originally from Holland, I grew up on a dairy farm, and I’ve been in the industry all my life. Talking with my parent’s friends who are immersed in the veggie industry, they recommended Iinvestigateoptions to produce lettuce in a sustainable way. I looked into the greenhouse and indoor vertical warehouse systems, but they could not meet my needs. I needed to minimize my risk, space and lower my labor costs.
Finding reliable people in this industry is difficult and with large warehouse space, dust and diseases also become an issue. I found CubicFarms was different from the other systems available. The system requires less labor, less space, and less energy provides better quality produce in a controlled environment, and is scalable as our business grows. I am building a farm for the future. My kids can become the next generation ofCubicFarmersand most importantly, we can now live our passion of providing healthy, local food for our community.”
CUBIC FARMER PARTNER
“After a significant drought and taking over my family ranch, I was looking for a more cost-effective way to produce our fodder. I knew there were better producer options out there, but most of the systems had too much manual labour and seed obligations that were not cost-effective. The HydroGreen system’s value proposition was compelling. The fodder’s nutritive value is exceptional for our herd and the system is time-efficient. I run one piece of machinery for 35 mins a day when in the past, it would have taken me a few hours a day and three machines using traditional equipment. In our neck of the woods, one six-rack HydroGreen system is the equivalent to 320 acres of South Dakota prairie sitting inside a 60 x 40 building. It is essentially drought resistant ‘Land on a Stand’ which produces grass every day, in any weather, in less than an hour.”
CUBIC FARMER PARTNER